Lodging Interactive Blog

Yahoo! Search Filters Now Shows Sponsored Ads - Search Marketing News Blog - Search Engine Watch (SEW)

If you're conducting a search on Yahoo! and use one of the filters on the left hand side to narrow your search, you may now see Sponsored Ads. The ads will appear on filtered results for selected sites who are also Yahoo! advertisers. Here's an example.

via blog.searchenginewatch.com

The Synergy of Search and Social Media - eMarketer

Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.

via www.emarketer.com

How to Handle Google Maps Mixups

Just published an article on how a hotel can "clean up" Google map mixups....you know when Google shows your hotel is located in the middle of a park?!

How to Handle Google Maps Mixups

Hotel News Now | Hotels News - Article

The 2009 Lodging Conference began with an optimistic eye toward the future and, more specifically, recovery. That was the first topic at hand during the opening general session held at the Arizona Biltmore

via www.hotelnewsnow.com

Google Ditches PageRank in Webmaster Tools | WebProNews

Google has quietly gotten rid of PageRank in Webmaster Tools. Barry Schwartz at Search Engine Roundtable points to a thread featuring an explanation from Google Webmaster Trends Analyst Susan Moskwa. "We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true," says Moskwa. "We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it." Search marketers are wondering why Google tells people not to focus on PageRank and removes it from Webmaster Tools, but still keeps it in the Google Toolbar. "Back in 2007, Google wanted feedback on removing PageRank from the Toolbar," says Schwartz. "I felt it was a good idea but the idea died out. Google cannot remove PageRank from the Toolbar, it is too much of their branding. No matter how much Matt Cutts and the Google search quality and webmaster trends team want it removed, I cannot see Google's executives allowing it." Andy Beal of Marketing Pilgrim says the role of PageRank has been reduced to nothing more than a "comfort blanket for SEO Noobs." He adds, "I say this, with a high degree of confidence that most experienced SEOs pour over the data in Google Webmaster Tools, whereas those new to the industry likely let the toolbar be their only guiding light." He also notes, however, that PageRank data can still be useful. For example, it can be a good indicator of a site's behavior in Google's index. "Any green means 'go.' No green, means there's something to investigate," says Beal. Despite this usefulness though, Moskwa pretty much closes the case on Google's position on it. In fact, she even points to a FAQ page about crawling, indexing, and ranking, which says that webmasters shouldn't even bother thinking about it. It also says that PageRank is just one of over 200 signals that can affect how your site is crawled, indexed, and ranked.What are your thoughts on PageRank? Discuss below.

via www.webpronews.com

Still Don't Know WTF Google Wave is All About? This Two Minute Animation Might Help - Google Wave Animation - Gizmodo

So I get that Google Wave is an attempt to re-invent a modernized version of email. But its mashup of email, documents, and social networking is kinda hard to get your head around. For me at least, this video helped:

via gizmodo.com

FOXNews.com: Google on an Endless Search for New Worlds to Conquer

http://www.foxnews.com/story/0,2933,567800,00.html

Thank you.

Dj Vallauri

Lodging Interactive
2001 Route 46, Suite 310
Parsippany, NJ 07054

Tel:: (973) 402-4972
Fax:: (877) 833-7375

LodgingInteractive.com

NYTimes: Twitter Launches Japanese Mobile Site

From The New York Times: Twitter Launches Japanese Mobile Site Twitter now speaks Japanese — and it plans to be multilingual within months. http://www.nytimes.com/aponline/2009/10/16/technology/AP-AS-Japan-Twitter.html

Web Ads Boost Google Net - The Wall Street Journal.

I thought you would be interested in the following story on WSJ.com.

Web Ads Boost Google Net

http://online.wsj.com/article/SB10001424052748704107204574474822581549710.html

The Wall Street Journal Mobile Reader for iPhone^TM delivers the latest global news, financial events, market insights and information to keep you ahead of the curve. Get the information you depend on plus entertainment, culture, and sports coverage when, where, and how you want it from the most credible source for news and information. Click below to download the WSJ Mobile Reader for free from the iTunes App Store.

http://www.wsj.com/iphoneinstall

Thank you. 

Dj Vallauri

Lodging Interactive

2001 Route 46, Suite 310

Parsippany, NJ 07054

Tel:: (973) 402-4972

Fax:: (877) 833-7375

LodgingInteractive.com

10 SEO tips for YouTube - iMediaConnection.com

Article Highlights:YouTube videos can rank well on both YouTube itself and on search engine results pages Include links to other social media channels wherever possible Open videos to commenting and embedding to ensure they are shared and discussedNext in video

via www.imediaconnection.com